Market Landscape & Trends

Researches the current and emerging trends, macro forces and buyer-role dynamics in the market the definition scopes, tagging every claim as evidence-based or speculative and as public or proprietary. Evidence-based public claims carry a numbered citation and speculative ones must not, because a citation implies grounding the claim does not have.

Its purpose is to give downstream work a picture of the market it can argue with. It waits for an explicit approval before analyzing, since analysis started too early produces a confident report about the wrong thing.

Where it sits

What it needs, and which agents use what it produces.