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Domain

Product Strategy & Vision

Setting the product’s long-range direction, bets, and positioning that everything else ladders up to

About this domain

Product Strategy & Vision is where a product’s long-range direction gets decided: the vision of where it is heading, the bets it is making to get there, and how it is positioned against the alternatives a customer could choose instead. The questions here are deliberately zoomed out — the next year or three, not the next sprint.

Its purpose is to give everything downstream something coherent to ladder up to. When the direction is clear and defensible, discovery knows which problems are worth investigating, prioritization has a basis for saying no, and delivery can tell whether what it is shipping still serves the point. When it is absent, teams stay busy without being able to say what they are building toward.

Trigger, mindset & exit

Trigger

A new product, a shift in the market, or a loss of shared direction — the team cannot say clearly where the product is heading or why.

Mindset

Zoomed out and forward-looking — thinking in bets, positioning, and where the product should be in a year, not this sprint’s tickets.

Exit

There is a clear, defensible direction the team can rally behind and that downstream work can ladder up to.

How the workflows connect

Open one to see its agents.