Raise the strategic impact of product marketing
Product marketing’s strategic contribution to the organization rarely matches its resourcing. Create results like a team twice the size with Pentaria’s AI workflows.
Your team is the hub of go-to-market. It’s resourced like a spoke.
Sales, marketing and product management all depend on product marketing. Every request lands on the same few people.
- —A new deck for tomorrow’s customer meeting
- —An RFP response due Friday
- —Updated copy for the website
- —How to position against a competitor’s latest launch
- —A product demo for a strategic deal
On many teams, one product marketer supports 2.6 or more product managers.
With that ratio, even a great team spends its days reacting. Pentaria gives each product marketer the capacity to get ahead of the requests.
Source: ForresterMove your team upstream, closer to the market
Most product marketing teams are brought in after the roadmap is set, to launch what’s already built. Pentaria connects product marketing to the same customer and market research product management uses, so your team can shape what gets built and how it will sell.
Market problems
Understand the buyer and the market problems product management is researching, from the same evidence.
Strategy
Shape product and go-to-market strategy alongside product management, from one view of the market.
Roadmap & priorities
Bring go-to-market and salability input while priorities are still being set.
Positioning
Define positioning and messaging from researched buyer evidence, before launch planning starts.
Launch
Plan the launch from work already done upstream.
Enablement & growth
Equip sales, marketing and partners, and grow existing customers.
Make product marketing’s impact visible
Sales gets credit for closing the deal. Product management owns the product. Engineering builds it. Product marketing’s contribution is often harder to see — even when it decides who wins.
- —Positioning, messaging and battle cards built to one best-practice standard
- —Every deliverable traces back to researched buyer and market evidence
- —One official version of every asset, so sales uses the approved story
- —Usage tracking shows how your team’s work spreads across the organization
Tie product marketing to the numbers the business tracks
Pentaria improves the product marketing work behind the go-to-market metrics leadership reports on.
Win rate
Sharper competitive positioning, battle cards and objection handling help sales win more of the deals they work.
Pipeline
Clear personas, buyer journeys and messaging give marketing campaigns that attract the right buyers.
Deal size
Value messaging and ROI tools help sellers sell the full value of the product.
Discounting
Pricing and packaging guidance and value-based selling reduce the pressure to discount to close.
Sales ramp time
Standard demo scripts, FAQs and training get new sellers productive sooner.
Time-to-market
Launch plans start from upstream research, so sales, marketing and support are ready on launch day.
Usage
Customer marketing and adoption programs help customers find and use what you ship.
Renewals
Retention plans and customer advocacy keep customers growing with you.
Customer references
Advocacy programs turn successful customers into proof for the next deal.
Create results like a team twice the size
Pentaria workflows draft the deliverables your team produces every week, so product marketers spend their time refining and deciding instead of starting from a blank page.
- —Launch plans, marketing plans and budgets for retention and acquisition
- —Positioning, buyer personas and buyer journey maps
- —Sales training, collateral, demo scripts and FAQs
- —ROI and pricing calculator inputs
- —RFP responses and website copy in your approved messaging
From firefighting to strategy
Faster drafts alone won’t make a team strategic. Pentaria changes how the work is done, so the time you win back goes to the market, the buyer and the roadmap.
Compare the options →Sellers and marketers get approved positioning, collateral and answers built from one source, without waiting in your queue.
Every product marketer works from the same messaging and competitive research, so the story doesn’t change from deal to deal.
Shared research with product management gives your team the evidence to contribute to roadmap and priority decisions.
Bring your product marketing workflows to life in days, not quarters
Our team deploys agentic workflows based on your team so they can use them immediately.
Day 1
Day 2 & 3
Week 1
Month 1
Workflows are up and running
Our team deploys the agents and onboards your team.
First deliverables with Pentaria
Your teams produce their first competitive analysis, positioning, or go-to-market plan using Pentaria.
Your AI’s context becomes sharper
The team's work adds context about your market, product and customers, so outputs keep improving.
Applied intelligence across the team
Pentaria workflows become part of daily work for the team, enabling downstream impacts to Marketing, Sales, Support, and more.
Every product marketing domain, covered
Pentaria workflows span the full scope of product marketing, backed by over 100 years of product leadership experience.
Questions from product marketing leaders
How does Pentaria help product marketing work more closely with product management?
Pentaria product marketing and product management workflows share the same customer problem research, market intelligence and terminology. Product marketers can build on that research instead of starting over, and bring go-to-market and salability input into roadmap discussions early.
Will Pentaria replace product marketers?
No. Pentaria agents do the research and first drafts, and every workflow keeps a product marketer in the loop at the key decision points. Your team spends less time producing and more time on strategy, sales and customers.
How does Pentaria help an under-resourced product marketing team?
Pentaria gives each product marketer best-practice AI workflows for the deliverables they produce most, such as positioning, launch plans, battle cards, demo scripts and FAQs. Work that used to take days can be drafted in hours, so a small team can deliver like a much larger one.
Which product marketing work does Pentaria cover?
Pentaria covers eight product marketing domains: market and customer intelligence, competitive intelligence, positioning and messaging, go-to-market strategy and launch, pricing and packaging, sales and partner enablement, customer marketing and advocacy, and analyst and influencer relations.
Does Pentaria work with the AI our marketing team already uses?
Yes. Pentaria agents run inside the AI your organization already uses: Anthropic Claude, OpenAI ChatGPT, Google Gemini or Microsoft Copilot.
Is our data secure with Pentaria?
Yes. No private customer data passes to Pentaria via workflows, agents or the Pentaria Explorer portal. The only customer information Pentaria holds are the login accounts for the Explorer portal and usage data generated from the portal itself.
Give product marketing the strategic role it has earned
See how Pentaria works with your team, your AI and your go-to-market goals.
Pentaria is trusted by: