Go-to-market in a fraction of the time
Enable product marketing to work like a team twice its size with Pentaria AI-enabled workflows.
Designed to support product marketing teams, Pentaria organizes the discipline of product marketing into structured domains, targeted workflows, and an expanding library of over 100 AI agents. By integrating these AI-driven capabilities into daily operations, Pentaria pairs your team's judgment with AI capabilities informed by over a century of product and marketing experience.
Increase productivity while saving time
Empower product marketing to reach their highest potential.
- —Pentaria workflows enable creation of high-quality product marketing work in a fraction of the time
- —For example, creating a detailed analysis of a competitor including market research, counter-positioning, battle cards and sales training could take a product marketer days or weeks of manual work
- —Pentaria can help a product marketer build high-quality competitive analysis and supporting documentation in an hour
- —Work like a team with twice the resourcing
Speak the same language
Put your team on the same page with product marketing best practices.
- —Pentaria gives product teams a common language and tools for their daily work
- —Generate standardized, superior-quality research, positioning, messaging, go-to-market plans, and other deliverables backed by rigorous market intelligence
- —Eliminate role and responsibilities confusion by enabling workflows by team member
Raise the floor and ceiling for AI in product marketing
Move product marketing up the AI adoption curve by providing a safe, effective, defined way to engage.
- —Pentaria turns your team’s AI explorers into the AI vanguard
- —Use Pentaria’s defined agentic workflows for product marketing so you don't have to create them
- —Give product marketing the confidence to know where, when and how to use AI in the most effective manner
- —Pentaria preserves and elevates the value of the team's human judgment by putting you in the loop at every key decision point
Accelerate speed and improve decision quality
Guide product marketing's decisions by giving them workflows apprenticed by over 100 years of experience.
- —Pentaria directs product marketers through standards for win/loss evaluations, market research, pricing & packaging decisions, go-to-market planning, launch planning, and sales & partner enablement
- —Shift your time away from manual analysis and toward oversight of the outputs generated by Pentaria AI-enabled agents
- —Our team created Pentaria itself on the foundation of our proprietary workflows and agentic capabilities
Focus on your product, not the technology
Pentaria keeps your focus on using AI and product marketing best practices, not building a library of agents.
- —As frontier AI models change, Pentaria keeps your team up to date with the most current agentic workflows
- —Pentaria updates with changing product marketing best practices, so you are always using the most recent standards
- —Spend less time on escalations and more time on strategy
If your team could work like a team twice its size, what outcomes would you expect?
Bring your product marketing workflows to life in days, not quarters
Our team deploys agentic workflows based on your team so they can use them immediately.
Day 1
Day 2 & 3
Week 1
Month 1
Workflows are up and running
Our team deploys the agents and onboards your team.
First deliverables with Pentaria
Your teams produce their first competitive analysis, positioning, or go-to-market plan using Pentaria.
Your AI’s context becomes sharper
The team's work adds context about your market, product and customers, so outputs keep improving.
Applied intelligence across the team
Pentaria workflows become part of daily work for the team, enabling downstream impacts to Marketing, Sales, Support, and more.
Domains
Explore product marketing's eight domains.
Looking for product management instead? →Compare
There is more than one way to achieve your goals. Compare the options and see what is the best fit for you.
Features
Anthropic Claude
Google Gemini
Microsoft Copilot
OpenAI ChatGPT*We strive to keep full feature parity across all models. Due to model limitations and rapid changes in frontier models, we cannot guarantee that every workflow, agent, or feature will work exactly the same in every model.
Frequently Asked Questions
The Pentaria platform brings together AI agent-enabled workflows with the human judgment of product managers and marketers into a powerful combination that helps teams work faster, more effectively, more consistently, and create higher quality outputs.
Agents are software systems that use AI to pursue goals and complete tasks on behalf of users. They show reasoning, planning, and memory and have a level of autonomy to make decisions, learn, and adapt.
Pentaria agents are built specifically for common product management and product marketing workflows, such as market research, competitive analysis, positioning, pricing, go-to-market planning, and more.
Other agents are built to replace humans or seek to automate as much of their thought as possible.
- —Pentaria agents are designed to augment human judgment and accelerate the work
- —Pentaria agents are designed specifically for product management and product marketing workflows, and are not general-purpose agents
- —Pentaria agents have been created by a team with over 100 years of product management and product marketing experience
No. Pentaria agents are built to work with all the major AI provider models: Anthropic Claude, OpenAI ChatGPT, Google Gemini, and Microsoft Copilot. We strive to keep full feature parity across all models, but due to model limitations and the rapid changes in frontier models, we cannot guarantee that every workflow, agent, or feature will work exactly the same in every model.
Yes. With your subscription, you download Pentaria agents and run them inside the AI you already use, so your data stays within your organization.
No private customer data passes to Pentaria via workflows, agents or the Pentaria Explorer portal. The only customer information Pentaria holds are the login accounts for the Explorer portal and usage data generated from the portal itself.
Agents only connect back to Pentaria, with permission, to check their version against the most current and prompt the user to update if necessary.
Yes. Our expert team can work with you to configure our agents to your product lifecycle, and where appropriate, our team can customize the Pentaria agents or even build new agents (fees apply). Book a demo with our team to discuss more.
We know Pentaria works because it is built on the same fundamentals that we have used, taught, and coached throughout our careers with over 100,000 product marketing and marketing professionals around the world.
We also know it works because you are here...and we created Pentaria using the same workflows and agents that are our product.
No. We can turn on or off access to workflows and agents to your team based on the deployment and rollout plan we co-develop. If you want to start small before giving everyone access to everything, we will help you select the best workflows to enable to get immediate value without overwhelming the team.
Yes, you can. Many of our clients start with a pilot but quickly move to a larger deployment as they see value.
Yes, it can — but that isn't the point.
When we created Pentaria, it was important to us not to build a fancy AI tool to fill up your shared drives with more documents no one reads. Our agents will create outputs of many types: markdown, documents, spreadsheets, presentations, PDFs, and more. These outputs can be shared across your teams as you normally would to share knowledge.
More importantly, they are also loaded into the memory of your AI model as you create them with our agents. Every time you work with Pentaria's agents to complete a workflow, you are educating your AI with valuable information about your market, your ideal customer profile, your personas, your competition and more.
After completing a handful of workflows, you have applied your knowledge into the AI, which turns it into a living system that can now answer questions about the work with others. For example, after a product marketer completes the competitive analysis workflow, a salesperson can ask questions of their AI model such as: "I'm competing against Competitor X in a deal and they are undercutting me on price, what should I do?" or, "I have a demo soon with Customer Y, what should I emphasize?"
Groups like Sales, Marketing, and Support can now get exactly the answer they were seeking, as they need it. Previously, these would trigger calls to the product manager or product marketer, who now frees up their time for other strategic work.
We call this fusion of human and AI "applied intelligence" for your team.
Yes. Due to the high quality bar for Pentaria agents and how interconnected they are to other workflows and agents in our platform, we should discuss more about what problem you are trying to solve and if a solution already exists.
Yes, in two ways.
Pentaria agents are fully auditable and editable. With your subscription you can adjust them however you see fit. However, due to the high quality bar for Pentaria agents and how interconnected they are to other agents and workflows, we cannot guarantee the performance of any agents or workflows that you or your team have edited.
If you prefer to engage Pentaria to customize the workflows and agents on your behalf, we will certify them to work within our platform and support them with updates.
Yes, although fees may apply. Contact us for more details.
Just like the work of product management and product marketing, many of the agents create upstream work to enable downstream activities in teams from Marketing, Sales, and Support. Examples include: ideal customer profiles, roadmaps, requirements, personas, and positioning. These deliverables can directly enable downstream teams’ work and help them gain context about the market.
Most importantly, after completing a handful of workflows, you have applied your knowledge into the AI, which turns it into a living system that can answer questions about your work to others.
For example, after a product marketer completes the competitive analysis workflow, a salesperson can ask questions of their AI model such as: "I'm competing against Competitor X in a deal and they are undercutting me on price, what should I do?" or, "I have a demo soon with Customer Y, what should I emphasize?"
Yes, we offer full usage reporting for the Explorer portal including downloads, user activity, content engagements and more.
Yes, however we recommend that you work with our team on any agent or workflow changes as it could impact the highly interconnected nature of our agents and what they expect to give to and receive from each other.
Yes, we can provide granular entitlement control by discipline, domain, workflow, or agent.
Using Pentaria is a solution to the agent proliferation problem. Instead of everyone creating their own versions of agents, you have a single source where the team can get the official and approved agents and workflows.
Setting up your AI model to take full advantage of Pentaria's platform will be guided by our deployment team.
In general, we recommend:
- Team and Enterprise plans over individual or "Pro" plans
- Shared projects, memory and context
- Clear ownership of deliverables and entitlement to appropriate workflows and agents
- A single source of truth shared drive to store agent outputs
The problem of multiple competing versions of the same deliverable is not new; teams struggled with this problem before AI existed.
We cannot stop a team member who has access to a Pentaria agent from using it. We recommend that this issue be solved as it always has been with:
- Clearly established roles and responsibilities
- Clear ownership over deliverables
- Entitlement to Pentaria workflows and agents following the two items above
- A single location where the team can locate the definitive output, created by the correct person on the team
In general, we recommend:
- Team and Enterprise plans over individual or "Pro" plans
- Shared projects, memory and context
- Clear ownership of deliverables and entitlement to appropriate workflows and agents
- A single source of truth location to store agent outputs
The easiest way to get started is to book a demo with our team and we can walk you through the process. If you prefer, you can also download a sample workflow of agents and try them for yourself first.