Strategy Competitive Landscape Research

Researches the competition across nine sections, keeping direct, indirect, emerging and customer-developed alternatives apart, and ends in its own candidate register with a demotion verdict on each. It states which of its findings the chosen research path could not reach.

Exists so the supply side produces candidates rather than a vendor table. Its judgments carry the rule the whole cycle runs on: unevidenced is not a kill, contradicted is.

Where it sits

What it needs, and which agents use what it produces.