Strategic Intent Apportionment

Explains the Ansoff quadrants and asks one named person who can commit budget to apportion a hundred points across them before any research has been seen, along with what each zero actually means. Twenty minutes in, one page out.

Its purpose is to capture the intent blind, so the distance between what was declared and what the evidence later suggests is visible as a finding. A split read off a document is only that document again in a different layout.

Where it sits

What it needs, and which agents use what it produces.