Market Research
Mapping the market so its boundary can be defended
About this workflow
Mapping the market itself — where its boundary can defensibly be drawn, how it segments, what it is worth, and what is pushing it somewhere new. The work runs from a boundary stated as a test a third party could apply, through sizing it as a range with the arithmetic shown, and on to the full set of problems the market carries, each one typed and classified by the kind of response it would demand.
Its purpose is to hand a prioritization cycle a set of market problems it can see the evidence for, rather than a number in a deck. Nothing here is ranked or scored — an evidenced problem and an inferred one are told apart on every row and the ordering is left to the cycle that weighs them, which is what stops a confident-sounding assumption being prioritized as though it were a finding.
The recognizable task
- A new market or segment is on the table and nobody can say who else sells to these people
- A figure is being quoted in planning and nobody knows where it came from
- A regulation, an acquisition or a technology shift has landed and its meaning is not yet clear
- The market boundary is stated as a test someone else could apply, with the cases it excludes
- Every size figure is a low and a high, with the single assumption driving the width named
- Every problem carries its type, its response class and whether it is evidenced or inferred
How the workflow runs
Select an agent to see what it does, what it needs and how to run it.