Workflow
Launch Readiness & Coordination
A launch every function is ready for, on evidence
About this workflow
Steering the cross-functional path to ship — the launch tier and date, the success targets set before launch, each function’s deliverables, and the readiness criteria that show each one is ready. The work runs from a launch plan scaled to the tier, through readiness checks that mark a criterion met only on evidence and end in a go or no-go call, to a launch pack with a launch-day runbook that says what to watch and when to pull back.
Its purpose is to make the go/no-go a decision on evidence rather than optimism. A launch checklist that is green because people said so is how support learns about a feature from its first angry customer.
The recognizable task
Typical trigger
- A release is approaching its ship date
- Enablement, documentation, communications or support need coordinating across functions
- The go/no-go is close and nobody can say what is still open
What good looks like
- Every readiness criterion is checkable, and met only where there is evidence
- The go/no-go call is recorded with the criteria it rests on and a condition on every open one
- Every guardrail has a signal to watch on launch day and a threshold that triggers a pull-back