Chooses who cares a lot, the market frame, and whether a trend applies.
Derives the segment from the ideal customer profile and the landscape report's buyer-role section, keeping both readings wherever they disagree, takes its qualifying signal from the profile's account-attribute framework rather than inventing one, chooses between head-to-head, big fish in a small pond and new category with the rejected frames costed, and rules on whether a trend can be layered on at all. The segment it produces is who should care, derived from an ideal profile — not who demonstrably does.
Exists because the comfortable frame is usually the wrong one: a frame in which the differentiators are edge features is wrong even when everyone recognizes the name. Only a trend the landscape report itself labeled evidence-based is eligible, and the default answer is no trend.
What it needs, and which agents use what it produces.