Workflow
Opportunity Mapping & Assessment
Structuring the opportunity space and judging what deserves solution work
About this workflow
Structuring and sizing the problems and opportunities the team could pursue, organizing what discovery has surfaced into a coherent opportunity space. Its purpose is to make pursuit decisions reasoned rather than reactive: each opportunity is weighed on customer value, business impact, and feasibility, producing a defensible shortlist — with the rest explicitly parked or dropped.
The recognizable task
Typical trigger
- Discovery has surfaced more problems than the team can pursue
- A new outcome needs an organized view of the opportunities beneath it
What good looks like
- A coherent opportunity structure the team recognizes
- Each opportunity assessed on customer value, business impact, and feasibility
- A reasoned shortlist, with the rest explicitly parked or dropped