https://pentaria.com/blog Articles from Pentaria on AI, product management and product marketing. en https://pentaria.com/blog/invisible-costshttps://pentaria.com/blog/invisible-costsSun, 14 Jun 2026 12:00:00 GMTnoreply@pentaria.com (Will Scott)We celebrate AI's capabilities. A model that can write, analyze, summarize, and predict. It's genuinely impressive. But we rarely talk about what happens… https://pentaria.com/blog/the-pie-gets-biggerhttps://pentaria.com/blog/the-pie-gets-biggerWed, 10 Jun 2026 12:00:00 GMTnoreply@pentaria.com (Will Scott)There's a chart that haunts professional conversations these days. It shows theoretical AI capability in blue—massive, overwhelming—and actual AI usage in… https://pentaria.com/blog/the-ai-efficiency-traphttps://pentaria.com/blog/the-ai-efficiency-trapWed, 06 May 2026 12:00:00 GMTnoreply@pentaria.com (Will Scott)There is a particular kind of promise that accompanies every new technology. It tells us that life will become lighter. That effort will diminish. That time… https://pentaria.com/blog/showing-value-in-the-world-of-aihttps://pentaria.com/blog/showing-value-in-the-world-of-aiWed, 22 Apr 2026 12:00:00 GMTnoreply@pentaria.com (Will Scott)AI boosts productivity. That part is real. Customer support workers using AI improved output by ~14%, with the biggest gains among the least skilled. (NBER) https://pentaria.com/blog/the-revenue-focus-traphttps://pentaria.com/blog/the-revenue-focus-trapWed, 15 Apr 2026 12:00:00 GMTnoreply@pentaria.com (Will Scott)In business, as in life, we are drawn to the measurable. We hunger for proof. In relationships, we ask for signs of love. In health, we check our weight.… https://pentaria.com/blog/the-seductive-charm-of-vibe-codinghttps://pentaria.com/blog/the-seductive-charm-of-vibe-codingWed, 11 Mar 2026 12:00:00 GMTnoreply@pentaria.com (Will Scott)From time to time, we are invited by technology into the arms of what feels like liberation: the possibility of making something significant without the… https://pentaria.com/blog/ai-and-saashttps://pentaria.com/blog/ai-and-saasnoreply@pentaria.com (Will Scott)There was a time when the promise of software was access. You logged in. You clicked through menus. You paid, quietly and predictably, for a seat. https://pentaria.com/blog/ai-literacy-and-being-humanhttps://pentaria.com/blog/ai-literacy-and-being-humannoreply@pentaria.com (Will Scott)There is a quiet confusion spreading through boardrooms, classrooms, and career advice columns. When people speak of becoming "AI literate," they tend to… https://pentaria.com/blog/ai-strategyhttps://pentaria.com/blog/ai-strategynoreply@pentaria.com (Will Scott)There is a pattern visible in almost every office right now. Someone discovers that an AI tool can draft emails, summarize documents, or generate slide… https://pentaria.com/blog/finding-your-moathttps://pentaria.com/blog/finding-your-moatnoreply@pentaria.com (Will Scott)Warren Buffett borrowed the image from medieval warfare: a castle surrounded by water, impenetrable from the outside. In business, the moat is whatever… https://pentaria.com/blog/from-automation-to-intelligencehttps://pentaria.com/blog/from-automation-to-intelligencenoreply@pentaria.com (Will Scott)There's a peculiar moment in the evolution of any powerful technology when we realize we've been using it all wrong. We built factories to automate labor… https://pentaria.com/blog/swiss-army-knife-product-managershttps://pentaria.com/blog/swiss-army-knife-product-managersnoreply@pentaria.com (Will Scott)Is there a downside to having overly versatile product managers? Are your product managers doing too much of the wrong work? Discover how product manager… https://pentaria.com/blog/the-ai-hype-cyclehttps://pentaria.com/blog/the-ai-hype-cyclenoreply@pentaria.com (Will Scott)We often imagine that progress follows a calm, rational trajectory: one discovery leading neatly to another, until the future unfolds with reassuring… https://pentaria.com/blog/the-chasm-is-inside-your-companyhttps://pentaria.com/blog/the-chasm-is-inside-your-companynoreply@pentaria.com (Will Scott)In 1991, Geoffrey Moore wrote a book that changed how Silicon Valley thought about technology markets. His insight was deceptively simple: there is a… https://pentaria.com/blog/the-deployment-gaphttps://pentaria.com/blog/the-deployment-gapnoreply@pentaria.com (Will Scott)There is a familiar scene playing out in boardrooms right now. A company announces its AI strategy. It books a two-day workshop. Employees learn to write… https://pentaria.com/blog/the-eu-ai-acthttps://pentaria.com/blog/the-eu-ai-actnoreply@pentaria.com (Will Scott)Product leaders typically spend their days navigating trade-offs between speed, quality, and cost. What they rarely pause to consider is that their next big… https://pentaria.com/blog/the-pm-advantagehttps://pentaria.com/blog/the-pm-advantagenoreply@pentaria.com (Will Scott)As artificial intelligence continues to reduce the cost and time required to build software, you might expect product managers to become less essential.… https://pentaria.com/blog/your-company-has-a-personalityhttps://pentaria.com/blog/your-company-has-a-personalitynoreply@pentaria.com (Will Scott)There is a kind of corporate self-deception that rarely gets named. A bank hires a Chief Innovation Officer and buys a ping-pong table. A scrappy startup…